North Central West Virginia
Home Builders Association

North Central WV Home Builders Association

6 hours ago

Check this 👇🏻out from one of our newest members, AJ Brand. Solid information 💥I saw this brand question on a small business forum last night:

"Is branding more about standing out or being trusted?"

If you stand out but you aren't trusted, no one will buy. If people trust you but you blend in, you'll never get a chance to sell.
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​If you take a step back, business is an exchange of value. People trade what they have (money) for what they want (product/service). And what they really want isn't the thing, it's what it does and, more importantly, how it FEELS.
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That feeling is your brand. It's a perception of value. So branding is just perception management, because everything a business says and does changes the way people think and feel about it.
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​Think about it. Every purchase is a risk. The outcome of your objective is uncertain. There’s no such thing as “real value.” You are only ever buying your PERCEPTION of the value and an exchange takes place if and only if the perceived value (what we want to do and feel) exceeds the perceived cost (time, money, effort we give).

And how do we increase perceived value? That’s your strategy. It’s your theory to deliver unique value. How you’ll help people get what they want and can’t get anywhere else. Think supply/demand. You’re increasing demand (something people really want to do or feel) and decreasing supply (fewer substitutes available).

So, what does this actually mean for a business owner?

Your brand *is* your business.

It's not your logo, not your marketing, not something you change every 5 years to make you look “modern.” It’s everything.

Because if they don’t see the value, they’ll find it somewhere else.

#branding #strategy ... See MoreSee Less

North Central WV Home Builders Association is with Advanced HVAC and Plumbing.

1 day ago

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North Central WV Home Builders Association is with Alford Foundation and Crawl Space Repair and 11 others.

1 day ago

💛 Thank You to Our Renewing NCWVHBA Members! 💛

Our renewing members truly are the backbone of the North Central West Virginia Home Builders Association. Your continued commitment strengthens our industry, supports advocacy efforts, and helps build meaningful connections throughout our region.

We are proud to recognize and thank the following members for renewing their NCWVHBA membership:

👏
• Danny Adam | Advanced HVAC & Plumbing
• Chris Alford & David Pinson | Alford Foundation & Crawl Space Repair
• Timothy Evanoff | Generators Unlimited
• Mike Walton | ABC Supply Company
• Chip Merritt & Jennifer Shelford | Fairmont Kitchen Center
• Drew Harding & Craig Hribilan | First Exchange Bank
• Rick Wright | Hoy Redi-Mix Company
• Jim Wright | Royal Water Treatment
• Barry Frey | Sunset Outdoor Supply
• Timothy Clemmer | SYNLawn WV / Tim’s Landscaping
• Sierra Haskell | Elite Roofing
• Travis Craig | Mountain State Log Homes
• Jim Merschart | Rustic by Design Fireplace & Patio

Thank you for standing with NCWVHBA and investing in the future of the building industry in North Central West Virginia. We truly appreciate your continued support!

#ThankYouMembers #NCWVHBA #MemberStrong #DoBusinessWithAMember ... See MoreSee Less

North Central WV Home Builders Association is with Primo Signs.

2 days ago

Ever wonder who helps our events look so polished? ✨

Our friends at Primo Signs played a role in helping bring our Christmas Party & Awards Gala to life with their professional print work and signage.

Although they’re not a member business, Primo Signs continues to support NCWVHBA behind the scenes — and we’re grateful for their partnership!

If your business needs signage, apparel, or promotional materials, keep them in mind!

📍 PrimoWV.com
📞 304-777-4657

#FriendsOfNCWVHBA #CommunitySupport #SupportLocalWV #NCWVHBA ... See MoreSee Less

North Central WV Home Builders Association is with Breezeline and 2 others.

4 days ago

🎉 Please join us in welcoming our newest NCWVHBA members! 🎉

We’re grateful to continue growing alongside dedicated professionals who are committed to strengthening our local building industry and community. Thank you for choosing to be part of the North Central West Virginia Home Builders Association — we’re excited to have you with us and look forward to connecting, collaborating, and doing business together.

👏 Welcome to:

Tom Delawder | Breezeline

Aaron Johnson | AJ Brand

Matthew Little | L&L Garage Doors

We encourage our members and community to support these businesses and help us continue building strong connections across North Central West Virginia.

Interested in joining our growing network?
👉 www.ncwvhba.org/membership/join

#WelcomeNewMembers #NCWVHBA #DoBusinessWithAMember #BuildingCommunity ... See MoreSee Less